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Channel: Web Strategy by Jeremiah Owyang | Social Media, Web Marketing » Personalization
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Long Tail for Christmas with NikeID

For Christmas, my wife wanted some new tennis shoes. She had a very specific model number but unfortunately, they were sold out all stores in the bay area. Nike has a personalized shoe design website,...

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Branded Community Sites launched by Yahoo (Is this outsourcing your corporate...

My friends that work at Yahoo and I agree that Yahoo is more of a Media company than anything else, so this announcement comes at very little surprise. Yahoo has launched some interesting community...

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Get Local with NBC 11 Hometown

I recently met some of the folks at NBC 11 at the Social Media Club’s Silicon Valley chapter last night, and they shared with me a hyperlocal website that they’ve launched. While NBC is known as a...

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A tour of MyAOL, a Personalized Aggregator

Frank Gruber is here,and hes showing the new MyAOL, here’s some of the features. I really like Frank, I’ve been criticizing his company, and he decided to come over to PodTech to give me a personal...

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Spock Review and Exclusive Interview with Co-founder

I’ve been given a login to the private version of Spock from friend Dave McClure a vertical search engine and was actually very pleased to see what was going on. While I’m often very cautious of people...

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List of companies that provide Dynamic or Contextual Online Video Advertising

I’m watching the Online Video space very carefully and with great interest, online video will become a force that drives consumer interaction between TV and the browser. In a previous post, I gave some...

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Gleamd a threat to Mahalo and Spock?

I’m seeing Gleamd in a few twitter messages, and I’ve been invited twice in the last 12 hours. What’s gleamd? Its another repository of personal information about people. Here’s their FAQ description...

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Plaxo hosts your important information…and Lunch 2.0

(Above: Joseph Smarr of Plaxo (and Lunch 2.0 lets’ me Check his Pulse, the theme at Plaxo’s Lunch 2.0, around 300 attended) Lunch 2.0 was hosted at Plaxo, which has recently launched a new platform...

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PeopleMap: Profile Relevancy makes Network Matching easier

(Above: This demo of People Map shows individuals with common interests, the closer they are to your center, the more similar) Last night, in SF’s South Park neighborhood, CEO Mike Walsh of Leverage...

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